.YOU MAY certainly not understand it, yet different typefaces generate different emotional states. Serif fonts, along with tiny movements in the end of letters, are often found in publications as well as papers. They seem reliable and also reliable. Sans serif font styles, which appear, may appear modern-day and also laid-back. Visual consistency gives readers a sense that they know where they stand it assists to develop depend on. When it comes to The Financial expert, it sets the tone for our journalism.